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Declined applications get filed and forgotten — even though most are timing or lender-fit problems, not dead ends. In a demo book of 70 declined files, 47 had passed their return window and not one had been recontacted.
Every broker has a back book of past clients, but checking whether even one client can refinance means pulling their rate, LVR and lender and comparing it against dozens of products. Multiply that by hundreds of clients and it's a full-time job nobody does — so the commission just sits there, and clients drift to competitors.
New SKUs sit in the warehouse waiting for a photoshoot. Photography, retouching and video easily cost more than the first month of sales.
Someone in operations checks a spreadsheet, guesses the reorder quantity, and emails a supplier. It works — until it doesn't, and a best-seller goes out of stock in the middle of a promo.
The support inbox is a mix of order status questions, refund requests, product questions and edge cases. Humans burn hours triaging before the real work starts.
Static three-email cart drips have ~2% recovery rates. They ignore what the customer actually put in the cart, and treat a first-time visitor the same as a loyal repeat buyer.